There is absolutely no denying it. Professionally produced telephone onhold music and messaging is music to your callers’ ears. Just ask the many Australians who call businesses everyday, they are sure to tell you they would prefer to be greeted with music and messaging, than having to listen to annoying chimes or worse, deathly silence.
In fact, studies have shown, that a professionally produced telephone music and messaging program reduces caller hang-ups and increases sales inquiries. And considering that music and message on hold programs is a relatively low cost marketing channel, it makes sense for all businesses to use this valuable on airtime with their core customers.
So what can you promote to your callers on hold?
Promote Secondary Products and Services
A professionally produced audio production is just like a mini radio commercial, produced strategically for your phone lines. So while on the radio (where you spend thousands of dollars) you would want to focus on your core products, your telephone messages on hold can strategically focus on your secondary products and services. After all, your callers already know about your core products, hence the reason for their call … so why not use this time as a key moment to advise them of your other products and services.
Promote Events
Does your business hold regular seminars or VIP nights? If so, your message on hold gives you the perfect opportunity to promote your industry event, without being too confronting.
Trading Hours
Providing basic information to your callers while they wait on hold, could provide your callers with the information they are calling for. So they may not need to hold for long at all.
Music that Appeals
Providing you choose the appropriate music for your core customers, then chances are they will enjoy the on hold experience a whole lot more, and will be less likely to hang up. Additionally, carefully selected music on hold will also distract your callers from the fact they are waiting on hold, significantly reducing the frustration that may be caused from having to wait.
Telephone music and messaging on hold is a sure fire why to help your business sound more professional, plus it will help educate and inform your customers about everything your business does.
Get a professional written, voiced and produced music and messaging program today and contact the team at Phone Sound.
We are not going to lie – we do a pretty good job when it comes to creating powerful audio advertisements, what with our professional copywriters, voice artists and audio engineers. But contrary to what many businesses think, professional telephone message on hold is an extremely affordable marketing tool.
With Phone Sound, you can secure a telephone message on hold program for as little as $600 – and you will own it outright! No monthly fees, no hidden costs.
Depending on the package you choose, you could get:
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A choice of male or female voice artists (or both on package B)
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A range of professionally produced 10 second audio messages
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Written by our Creative Copywriting team
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Voiced by a professional voice artist
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Use of one of our Royalty Free Music tracks
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Ultra fast turnaround times
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And we will supply all this to you on FTP for easy download and installation on your phone system.
Phone Sound has helped many big brands to sound more professional and promote their products and services to customers throughout the world. Our clients include Kim’s Group, Century 21, EliteJet, Office Choice and Event Cinemas … just to name a few.
Stand out to your callers, and educate them about your products and services with a Phone Sound’s inexpensive and effective telephone on hold messaging tool. Call us today on 1300 799 302.
So many businesses that we talk to try and tell us that they never put their callers on hold … UNTIL we ask them these questions?
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Do you every transfer calls?
Unless you have a one-man operation, chances are you will at some point need to transfer a call, even if it is only to pass the phone to a colleague – that’s a good 5 – 10 second opportunity to promote your business!
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Do you every need to put the phone down to retrieve information?
Customer calls, ask you a question that you are just not sure about, maybe it’s a price for a new product or wanting to schedule an appointment – and you need to check your schedule. Instead of just putting the phone down – why not take advantage of this valuable on hold time – and further promote your products and services while you go and get the information for your caller.
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Do you need to ask your caller to wait while you attend to someone who has entered your office?
Has a customer or courier just come in the office to drop off a parcel or to ask a question? If you are not about to wrap up the conversation with your caller and don’t want to keep your walk in customer waiting – wouldn’t you put your caller on hold – and not just rest the phone on the desk. Trust us, it will sound so much more professional.
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Given the opportunity to play your radio commercials to your customers? Would you?
If a radio station came up to you and said … “I will give you 10 free radio spots – would you not take them? Think of your on hold time as valuable air time, where you can play your professionally produced and recorded messages on hold. Best of all – it is targeted to your core customer. Why not promote your business when you have the opportunity?
Telephone messages on hold is quite a smart marketing tool, and thousands of businesses throughout Australia are seeing the potential of playing professional recorded messages to callers. Not only will it give you time to do what you need to, but your messages on hold with educate, entertain and distract your callers while they wait.
On hold messages allows you to continue building your brand internally. Find out how you can sound more professional, and contact our friendly team at Phone Sound on 1300 799 302.
Just as the Rolling Stones sang:
Can you hear the music, can you hear the music?
Can you feel the magic hangin' in the air?
Can you feel the magic? Oh, yeah
Playing the appropriate music to your callers on hold can create the right ambience for them and keep them in a good mood. There are literally hundreds of royalty free music tracks out there for you to choose from, you are sure to find a track that suits your brand and will appeal to your core caller base.
Music is magic, and when waiting on hold for a caller to attend to your call, good music is a great distraction. In fact, reports have shown that callers are less likely to hang-up the phone if left waiting and listening to the right kind of music.
Unlike with the alternatives, chimes and silence – where the caller hang-ups are significantly higher.
You may think radio is a good choice, but look at the reality – how much control do you really have if you are playing the radio to your callers? You can’t choose the music! You can’t choose what the announcers are saying – and you can’t choose who advertisers on that radio station.
Phone Sound offers has a large library of royalty free music on hold tracks, and we can produce a compelling audio production to add to the mix and really help you impress your callers. Simply supply us with the information you would like to include in your telephone message and music on hold program, and we will then write an interesting and informative script, which will then be brought to life by our talented voiceover artists and our qualified audio engineers will then mix your voice recording with the background music you have choose.
Telephone messages and music on hold is an inexpensive way to keep your callers entertained while they wait on hold, informing them about your products and services, all the while reinforcing your brand.
Call us today so you can hear the magic of music on hold.
http://www.joshvoiceovers.com.au/
There are some businesses that just don’t get the potential that a telephone message on hold program could have for their business, and we hear some great excuses not to implement a message on hold program. Here is the top 3.
We don’t put callers on hold!
Really? Never? Funny how some businesses never have to transfer calls, step away from the phone to get information, or to quickly put the caller on hold while they cough. On hold is our business, and we have read the reports – even if you are a one man business, chances are, at some point you will put your callers on hold. If you do, wouldn’t it be nice to know your callers will be greeted with a professional recording about your brand? Maybe they had a message on hold program; they wouldn’t feel the need to NEVER put their callers on hold.
In fact, a lot of our clients will put the callers on hold for 10 seconds, just so they get 10 seconds to promote their business. That’s smart marketing if you ask us.
We’re happy using the radio!
Really? You don’t mind having absolutely no control over what you are playing to your callers while they wait? Are you quite happy playing your competitors advertisements to your customers? We think not!
And if you think the radio is free to play to your callers on hold, you are very wrong, and you will be expected to pay an annual fee to APRA and the PPCA.
We can’t afford telephone messages on hold.
We get this a lot from potential customers, and we ask them how much they think they will need to pay for the service, and it is usually a lot more than what a Phone Sound message on hold program costs. In fact, many of our customers are surprised by how cheap our service is … considering it sounds so professional and good (even if we do say so ourselves).
A message on hold program is relatively inexpensive and is a great investment towards your internal communication and marketing strategies.
To find out why our telephone message on hold programs are so popular, and to help your business sound more professional to callers waiting on hold, contact the team at Phone Sound today on 1300 799 302.
A telephone message on hold program works perfectly for taverns, as there really is so many areas in the business you can promote; a perfect distraction for callers while they wait on hold. Here are a few tips on what taverns can promote to their callers waiting on hold.
Meal Specials
Get your customers salivating while they wait and describe in detail the scrumptious cuisine served in your restaurant. Take the opportunity to promote your nightly meal specials and start filling those tables. Maybe even give your callers on hold an incentive to come in, such as “mention his message and get a free glass of wine with your meal”.
Live Entertainment
If you have regular entertainment, make sure to let your callers know. Regardless of the intention for the call, you could turn them into patrons. Suppliers might be interested in your local entertainment, Saturday night DJ or Sunday band. Possibly even ask if you could use a sample of their music for your messages on hold program, and we will work it into your audio advertisement.
Special Occasions
Halloween, Melbourne Cup, Christmas and New Years Eve are a couple that spring to mind. Inform your customers about the events you are planning, and get them interested in buying a ticket once they come off hold.
Functions
Do you host weddings, birthdays or corporate functions? If so, then educate your callers about this secondary service, so they know to think of you should they be planning on such an event. Use your message to talk about your venues facilities, capacity and function offering.
Courtesy Bus
Do you offer a courtesy bus for those who live nearby? Use your on hold to inform callers that you provide a responsible service, so patrons can enjoy a drink and get home safely.
And the list seriously could go on and on and on. Telephone messages on hold is great for taverns and pubs – seriously there is so much on offer, and so many ways to capture your callers attention while they wait.
Get your professional message on hold program today, and contact the team at Phone Sound on 1300 799 302.
If you have invested in a telephone message on hold program with Phone Sound, for a small fee, we will be more than happy to cut your messages up and get them ready for you to share on YouTube. If you provide us with a few pictures of your company, we will even create a mini-photo collage to present with your audio.
Why Share on YouTube?
YouTube is the third largest search engine in the world, and if you place your keywords appropriately, then you open your message up to being seen by a whole new audience – free of charge. Not to mention, you can then share your YouTube video through other online channels.
Share your YouTube Link
You can embed a video on your website, share the link on any of your social media networks and also put the link at the end of your emails. Best of all, by using YouTube videos, you won’t use up bandwidth (for website use).
Make Money on YouTube
You can make money on YouTube, but this does take a little work, and you need to show that the masses want to watch your videos. Once you are at this level, then you can sign up to be a partner on YouTube, where they will feature advertisements before your video, and you’ll get paid every time someone watches your video.
Messages On Hold
With a professionally recorded telephone message on hold program created by Phone Sound, your message is already sounding extremely professional. So doesn’t it make sense to try and get as much exposure as possible? Even if it is only a couple of views every month – that’s a couple of views that you might not have otherwise got.
Phone Sound proudly supplied quality audio productions for telephone message on hold programs. You buy our product outright, so there are no monthly fees, you get the equipment, the scriptwriting, voice recording and mixing and manipulation for a once off fee. There are no hidden costs! Call us today and find out how you can start sounding more professional with a professionally written, voiced and produced message on hold program.
A telephone message on hold program will undoubtedly make your business sound more professional, while at the same time distract your callers and help reduce caller hang-ups. You can certainly be quite creative with your telephone messages on hold program – and promoting the areas of your business that your callers may not know about is the key to a successful telephone marketing campaign. However, there are 3 essential messages all business should include at some point in their message on hold script.
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How to Access the Business
Whether this is online or at a brick and mortor address, you should at least end one of your messages with a location or website. This could be the very reason your callers are calling you, and by having it as part of your telephone message on hold program, you are providing the information they need – customer is happy.
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Secondary Products
Most businesses will offer a secondary product or service that hardly ever gets a mention in the marketing material. With telephone messages on hold, your callers already know about your main product – that’s obviously why they are calling, but make sure you include a message about your other, less marketed products and services. You never know, you might just make a sale.
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Social Media Networks
Many of our competitors may tell you that your telephone message on hold is not the place to promote your social media networks … but we disagree. Social media is a way to get your customers to stay connected with you, so if you can get them to LIKE your Facebook page, and follow you on Twitter or Instagram, they will receive your messages every time you submit a post, a picture or a tweet, they will receive it in their newsfeeds and your message will get out there.
If you ask us, you should be promoting your social media accounts wherever you can. Look at the big players; they promote their social media networks more than their websites.
When it comes to your telephone messages on hold, you need to think strategically, just as you would with every other marketing campaign. Think of your customers – what information would be important and enticing to them – and make sure you list the benefits of your products and services. Your callers want to hear how your brand will effectively benefit them.
A good friend of mine works for a sports goods store, and I hate having to call her at work. Now it isn’t because I feel bad for interrupting her, but more because when her colleagues put me on hold – I am greeted with the most annoying bells chiming in my ear. I CAN’T STAND CHIMES! And in this day and age, I can’t believe successful businesses are still playing chimes to their callers on hold.
At least it is a step up from silence, because let’s face, who hasn’t looked at their phone to make sure the seconds are still ticking when they are greeted with silence. So many times I have just hung up the phone as it sounds like I have been disconnected, however that is another story for another day.
Back to chimes and the sports retailer. Every time they put me on hold, I sear they are keeping me waiting for obscene amounts of time, however, when I look at the time it is usually much less than what I am estimating in my head. The other day for instance, I was getting so annoyed that I had been on the phone for what I thought had been at least 10 minutes or more, but when I actually looked at the timer on my phone, it had only been 3 mins and 39 seconds.
Imagine what that sports store could have sold me in that time. They could have given me a few tips on health eating, and sporting activities that could help me lose the extra tyre I’ve gained around my stomach. I am in need of a new pair of New Balance running shoes, now they could have used these 3 minutes and 39 seconds to promote their range of shoes, and sold me on why I needed to buy them.
As a marketing professional, it really astounds me that so many of these big businesses still haven’t invested in good quality telephone messages on hold programs. I mean come on, they must be spending a good couple of million each year on external and internal marketing campaigns, like direct mail, television and radio. So doesn’t it make sense they keep their branding on the telephone and invest in a telephone message on hold program.
Come on businesses, Chimes on hold have striked out and to stay in the ball game, you need to think strategy and how you are going to get the best out of your marketing strategy.
If you are want to eliminate chimes from your on hold system, contact our friendly team here at Phone Sound and we will produce you a broadcast quality message on hold program.
http://www.joshvoiceovers.com.au/
Recently I made a purchase with online fashion store Iconic, and within a couple of days my purchase arrived on my doorstep, along with it came a few gift vouchers and promotional codes for discounts on future purchases.
Now I didn’t need wine, but with the $50 voucher that I received for McWilliams Cellar Doors I signed up to the site and bought a case of Sauvignon Blanc for $120, plus delivery (which was only $10). This little gesture has made me feel very appreciated, and I can tell you now that I will continue to shop with both Iconic and McWilliams Cellars.
It seems many businesses offer potential customers loads of incentives to shop with them, but what about your existing customers? Many businesses tend to neglect those who have already showed an invested interest into the company. Which is astounding when you think about it, because existing customers make up the bulk of most business structures. Without repeat business, many models would die a very early death.
So what is it that you offer your existing customers to show them you appreciate their loyalty? There are businesses like Iconic that show their appreciation very well, and there are other brands (who we won’t mention) who completely dismiss their existing customers … simply because they already have them secured in on a contract.
At Phone Sound, we offer our customers a 10% discount on their next purchase. This allows our customers to come back and get a professional audio production to freshen up their telephone message on hold program. We also offer extremely fast turnaround times and an exceptional service. So if you want to add or subtract from your message on hold, call the friendly team at Phone Sound on 1300 799 302.
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